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Introduction 360Messenger

Explore the basics of 360Messenger and learn how to automate WhatsApp communication, connect with third-party applications, and use APIs and webhooks to create efficient messaging workflows.
360messenger
By 360messenger
• 3 articles

What is 360Messenger?

What Is 360Messenger?  360Messenger turns a business's WhatsApp number into a complete communication system — one the whole team can use, other business tools can connect to, and that can run parts of customer messaging automatically. With a simple monthly subscription and setup that takes minutes, businesses use 360Messenger to reply to customers as a team, send automatic order and payment updates, and automate repetitive conversations — all without developers, templates, or extra hardware. 360Messenger is an innovative, standalone service built to give businesses more control over how they message customers on WhatsApp. What You Can Do with 360Messenger  360Messenger includes three separate products, each of which can be used on its own to support different business goals: - *API — Send and manage WhatsApp messages programmatically, connect WhatsApp to your own systems, and build custom integrations for things like order updates, payment reminders, and notifications. - Team Inbox — Manage WhatsApp conversations collaboratively from a shared dashboard, with support for multiple agents handling chats at the same time. - Automation* — Build automated workflows for WhatsApp-based business processes, such as auto-replies, chatbots, and multi-step messaging sequences, without needing to write code.  How 360Messenger Is Different  Unlike WhatsApp Business Platform (Cloud API), 360Messenger doesn't require pay-per-message pricing or pre-approved templates — and you can keep using the regular WhatsApp app on your phone at the same time.  Important Note on WhatsApp Policies  Your account is still subject to WhatsApp's sending and messaging policies. Following these guidelines helps keep your number active and in good standing.

Last updated on Jul 15, 2026

360Messenger Products Overview

360Messenger Products Overview 360Messenger includes three products built around WhatsApp: *API, Team Inbox, and Automation. Each one solves a different part of business messaging, and you can use them individually or combine them depending on what your business needs. API 360Messenger's API gives you programmatic access to WhatsApp, with over 70 endpoints covering everything from sending and receiving messages to managing contacts, groups, media, and account settings. It also includes professional-grade webhooks, so your systems can react to WhatsApp events in real time — like an incoming message, a delivery status update, or a new contact. This makes the API a good fit for businesses that want to connect WhatsApp to their own website, CRM, e-commerce platform, or internal tools, and automatically send things like order confirmations, shipping updates, and payment reminders without manual work. Team Inbox Team Inbox turns your WhatsApp number into a shared inbox that multiple people can work from at the same time. Instead of one person managing WhatsApp from a single phone, your support and sales agents can view, assign, and reply to conversations together from one dashboard — all connected to the same business number. This is built for teams that want to handle WhatsApp the way they'd handle a shared support inbox: organized conversations, multiple agents working in parallel, and full visibility into what's been said to each customer, without juggling one phone between team members. Automation Automation is 360Messenger's workflow builder for WhatsApp. It lets you create automated flows that react to messages and events — without writing code. You can use it to build things like automatic replies, structured support flows, sales and lead-qualification sequences, appointment reminders, and multi-step conversations that guide a customer from their first message to a resolved request or a completed sale. Automation can also connect to AI, so businesses can build intelligent auto-responses and AI-assisted customer support directly on WhatsApp, rather than only relying on fixed, rule-based replies. Which Product Do You Need? - If you want to connect WhatsApp to your own software or systems, start with API. - If your team needs to manage customer conversations together, start with Team Inbox. - If you want to automate replies, workflows, or AI-driven conversations, start with Automation*. Each product works on its own, and businesses that use more than one get a more complete setup — connecting WhatsApp to their systems, managing conversations as a team, and automating the repetitive parts of customer messaging, all under one subscription.

Last updated on Jul 15, 2026

360Messenger vs WhatsApp Business API: Key Differences

360Messenger vs WhatsApp Business API: Key Differences Both 360Messenger and Meta's official WhatsApp Business Platform (Cloud API) let businesses send and manage WhatsApp messages at scale. They're built for different needs, though, and understanding the differences helps you decide which setup fits your business. Pricing - 360Messenger uses a simple monthly subscription. Your cost stays the same no matter how many messages you send or receive. - WhatsApp Business API charges per message, with rates that vary by country and conversation type. Message Templates - 360Messenger doesn't require templates. You can send messages freely without submitting them for approval first. - WhatsApp Business API requires most outbound messages to use pre-approved templates, which need to go through Meta's review process before you can send them. Setup Time - 360Messenger can be connected and ready to use in just a few minutes. - WhatsApp Business API typically requires a longer setup process, often involving a Business Solution Provider or a development team to integrate the API. Using WhatsApp on Your Phone - 360Messenger lets you keep using the regular WhatsApp app on your phone at the same time as your business setup. - WhatsApp Business API numbers are generally dedicated to the API and aren't used with the standard WhatsApp app. Team Collaboration and Automation - 360Messenger offers Team Inbox for managing conversations with multiple agents from one dashboard, and Automation for building workflows and chatbots without writing code. - WhatsApp Business API* provides the underlying messaging infrastructure, but team inboxes, automations, and chatbot logic need to be built separately, usually by a developer or a third-party platform. WhatsApp Policies Still Apply Regardless of which platform you use, your WhatsApp number is subject to WhatsApp's sending and messaging policies. Following these guidelines helps keep your number active and in good standing.

Last updated on Jul 15, 2026